Who is Terrell Owens?
Terrell Owens is the super talented wide receiver for the Dallas Cowboys. T.O., as he is called, has been the frequent focus of media attention throughout his 12-year football career. His dazzling smile, dancing feet, and handsome good looks sometimes draw undue attention which might be better spent describing the sheer athletic prowess of this highly motivated and multi-talented athlete.
His debut in the NFL was with the San Francisco 49ers in 1996. He went on to the Philadelphia Eagles in 2004, and since 2006 has been a star player for the Dallas Cowboys.
Known as an incredibly hard worker, he is universally admired as a disciplined and inspired athletic with a winning attitude and a true love for the game of football. Terrell's passion for following a personal fitness regime to maintain his legendary agility, speed and strength has earned him well-deserved admiration for an outstanding physique.
Terrell's Connection With Elastic Bands
Terrell's training has evolved over the years. One of the most significant changes to his training occurred after he injured his hamstring at a game in Los Angeles. Determined to work through the injury quickly, Terrell met with one of the top trainers for the L.A. Lakers. The trainer recommended that Terrell begin using elastic resistance bands to strengthen the injured muscle.
After only a short time of training with the bands, Terrell's hamstring healed and was ready for the field. Surprisingly, he noticed that his moves were more powerful and explosive.
Since his hamstring was better, Terrell stopped using the elastic resistance and resumed his normal training routine. Almost immediately, he noticed that the performance boost on the field was gone.
From that point on, Terrell Owens has been hooked on training with elastic resistance. He will look you straight in the eye and tell you that he is more explosive on the field and injury free because of it.
Who is Bodylastics International?
Bodylastics International - The category Leader
In 1996 Blake Kassel the President of Bodylastics International had an idea for a full Body workout system that used elastic tubes to generate resistance. After 2 years of designs and redesigns, the Bodylastics workout system was born.
Since they launched their first system in 1998, Bodylastics International Inc. has been the innovator and category leader. Here is a list of "firsts" pioneered by Bodylastics International:
1st company to: Launch a four band elastic system using clips on the ends of the elastics
1st company to: Launch a five band elastic system using clips on the ends of the elastics
1st company to: Sell a door anchor that could fit at all positions of the door including the bottom of the door
1st company to: Include ankle straps with an elastic set for a greater range of exercises
1st company to: Offer an online learning center with video instruction
1st company to: Offer solid metal clips on the ends of the elastics
1st company to: Write the weight equivalents on the clips for easy reference
1st company to: Launch set of elastics that creates over 127 lbs of resistance per side
Bodylastics International is no flash in the pan. Since 1998 they have sold over 130,000 Bodylastics workout systems and have been featured on national TV and in numerous publications. The main office for Bodylastics international is located in Boca Raton Florida. To contact the company about anything please CLICK HERE
In 1999 the company ran a successful television campaign with a 60 second and 2 minute commercial. The commercial was your typical hokey short form, but it delivered the message well :)
Take a look at the TV Spot from 1999 Below:
The Bodylastics International and
Terrell Owens Hook Up - How'd it happen?
Probably the best way to hear the story of how Terrell Owens and Bodylastics ended up working together is from the owner of Bodylastics International, Blake Kassel:
" Let me start by saying that since we launched the first Bodylastics system in 1998 we have never wanted someone to endorse the product. Why? Simply because we knew that it would be a hollow endorsement. Instead of just finding someone to lend a name to the product, we wanted someone who really knew the value of elastic resistance for making changes to the Body.
In 2007 we were right in the process of upgrading our product and manufacturing when we got a call from a person claiming to represent Terrell Owens. The person told us that Terrell loved training with elastics and was working on a fitness book. Terrell wanted to have his own set of elastics to promote with the book. Even at this point I was skeptical.. did Terrell Owens REALLY use elastic bands in his training. Well, all it took was our first conversation for me to be convinced. It's very rare that I find this, but I think that he was more excited about working out with the bands than I was. I knew right away that this would be a great partnership.
To get things moving, we quickly inked a deal and began working on Terrells' very own set of elastic bands, that would help him take his game to a whole new level. He made it clear that if a set of elastic bands would carry his name, it had to be the best. A few months later we introduced Terrell to a prototype of his band set. He was blown away. We are 100% confident that you will be blown away too!"
Here are a couple of Videos that tell the story of this
ground breaking partnership and product:
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